ASCRSMedia Media Kit

Media Kit 2013

ASCRSMedia offers print and online advertising opportunities for ASCRS, ASOA, and EyeWorld, as well as a variety of marketing and advertising opportunities during the annual ASCRS Symposium and Congress, APACRS, and other global meetings.

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Page 25 of 75

Ophthalmology Business Now entering its third year as a companion publication to EyeWorld, Ophthalmology Business is focused on business topics relevant to the ophthalmologist's role as an entrepreneurial CEO of his or her practice. Past issues have focused on: • The role of financial investment both personally and for an ophthalmic practice • The fundamentals of excellent customer/patient relationship management • Establishing an effective insurance strategy to preserve income and a family future • Case study on EHR system selection, adoption, implementation, and adjustment • Tangential uses of EHR systems to increase practice revenue • Utilizing effective communication skills to create greater efficiencies within a practice • Practical tax tips to preserve revenue and income The print version of Ophthalmology Business is printed four times a year and rides along with the related EyeWorld USA issue. In between print issues, four e-issues are posted to the site. Advertising Advertisements are accepted for all issues of Ophthalmology Business. Advertisers in the print issue of Ophthalmology Business will receive a free ad in the next electronic issues. Artwork for the free ad will be the same as the print publication ad. Circulation Ophthalmology Business is circulated to 17,845 U.S. ophthalmologists Advertiser profile Ophthalmology Business provides an ideal advertising vehicle to advertisers offering business services and products to the entrepreneurial ophthalmologist. These product categories include: • EMR/EHR systems providers • Ancillary products or services to enhance the ophthalmic practice (optometric services, optical shop, audiology, etc) • Marketing and strategic services companies • Patient finance and capital equipment financing services Additionally, medical device and pharmaceutical companies seeking to change practice habits and patient flow in a business environment will find advertising in Ophthalmology Business provides a targeted audience of motivated readers seeking to improve the business operations of their practices. A PRESCRIPTION FOR YOUR FINANCIAL HEALTH P. 10 INTEGRATING PART-TIME EMPLOYEES P. 23 TM October 2012 P. 20 Doctors: Why you need your own app P. 6 An ASCRS Publication

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