ASCRSMedia Media Kit

Media Kit 2013

ASCRSMedia offers print and online advertising opportunities for ASCRS, ASOA, and EyeWorld, as well as a variety of marketing and advertising opportunities during the annual ASCRS Symposium and Congress, APACRS, and other global meetings.

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Reaching the ophthalmic practice manager Administrative Eyecare serves as a member benefit publication of the American Society of Ophthalmic Administrators. The publication is printed quarterly and offers editorial, opinion, and practical tips for managers running an ophthalmic practice. Each issue covers the latest news on regulatory changes, coding, human resource issues, and other topics designed to help the ophthalmic practice manager run an efficient and effective shop. Administrative Eyecare's content is directed by its strong editorial board. The board is pulled from the ASOA membership. The ASOA Governing Board also provides guidance and recommen- dations for topics. These resources, and others internal to ASOA, are powerful tools that enable Administrative Eyecare to provide the latest news and developments within ophthalmic practice management. Administrative Eyecare Editorial Board Editor: Laureen Rowland, CAE, Executive Director ASOA ASOA Governing Board Robert Cherewich, MPS, CMPE, COE, President Liz Parrott, COE, President-Elect Sondra Stateman, COE, CPC, CMPE, Vice President Lisa Gangi, COE, Immediate Past President John Bell, MBA, COE, Member at Large Daniel Chambers, MBA, COE, Member at Large Connie StClair, COE, Member at Large Linda Georgian, COE, NBCOE President David Karcher, ASCRS Executive Director Laureen Rowland, CAE, ASOA Executive Director Circulation Administrative Eyecare (both print and electronic issues) • 2,500 ophthalmic executives and administrators • A member benefit of ASOA Readership Chair: Corinne Z. Wohl, MHSA, COE Who reads Administrative Eyecare? Influential practice administrators with a key role in the buying process for their practice, ASC, or other facility. The ASOA member is the target market segment for this publication. Key demographics include these facts: • 63% have more than 10 years of experience in the field • 25% are responsible for practices with at least seven physicians Members Sue Balfe, COE Norma Camacho, COE Linda Kalin, COT Bill Koch, COA, COE, CPC Diane Loftus, RN, COE Judy O'Hara, COE Nancy White, MA, COE • 47% operate ASCs • 68% run optical shops within the practice

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