ASCRSMedia Media Kit

Media Kit 2013

ASCRSMedia offers print and online advertising opportunities for ASCRS, ASOA, and EyeWorld, as well as a variety of marketing and advertising opportunities during the annual ASCRS Symposium and Congress, APACRS, and other global meetings.

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Page 36 of 75

37 Distribution EyeWorld assures reach of enduring materials to physicians through a variety of outlets including: • EyeWorld magazine: Print supplements appearing in EyeWorld magazine are assured the broadest circulation of any ophthalmic print publication • EyeWorld Today: With proper advance planning, a supplement may appear in EyeWorld Today, the official meeting daily of the 2013 ASCRS•ASOA Symposium & Congress • EyeWorld rePlay: Audio, video, and slides from a live event may be captured and posted on EyeWorld rePlay, EyeWorld's web-based video library • All EyeWorld print supplements are also posted in e-book form on Supplements are also made available as downloadable PDFs on the site • Global distribution: Through its own publication network as well as alliances with global publications, EyeWorld enduring contents can be leveraged through economies of scale to reach more than 70,000 ophthalmologists worldwide. See below for more information Global reach ASCRS and EyeWorld recognize the globalization of developments in anterior segment surgery. Through an alignment with several international ophthalmic surgical societies and publications, EyeWorld can create enduring contents that can reach a global audience of over 70,000 physicians. EyeWorld enduring content services may now be delivered to an international audience via: • EyeWorld USA: Reaching the entire U.S. ophthalmic community as well as all international ASCRS members • EyeWorld Asia-Pacific: Circulated to all members of the Asia-Pacific Association of Cataract & Refractive Surgeons, the Chinese Ophthalmological Society, the All-India Society, and the Korean Society of Cataract & Refractive Surgery • EyeWorld Russia: Serving members of the Russian Society of Cataract & Refractive Surgery • Eurotimes*: Distributed to the Eurotimes European circulation list AS SEEN IN REPRINTED FROM THE MONDAY EYEWORLD SAN DIEGO SUPPLEMENT 2011 The News Magazine of the American Society of Cataract and Refractive Surgery Capitalize on advanced technology for today's surgeon Better biomechanics for all-laser LASIK vs. traditional LASIK FS200 femtosecond preserves patient eye health, surgeon says F emtosecond lasers have been making LASIK flaps for at least a decade. Up until now, practitioners have heard a lot about femtosecond lasers in ophthalmology, but not nearly as much about the WaveLight FS200 Femtosecond Laser (Alcon, Fort Worth, Texas). Does it deliver in terms of flap- making performance? How will it sup- port eye health in eyes that undergo the LASIK procedure? What sets it apart from the competition? Ronald Krueger, M.D., medical director, department of refractive surgery, Cole Eye Institute, and profes- sor of ophthalmology, Cleveland Clinic Lerner College of Medicine of Case Western Reserve University, Cleveland, Ohio, is an excited user of the FS200 technology. "It's a newer femtosecond laser that has a fast pulse repetition rate of 200 kHz," Dr. Krueger said. Such speed pro- vides standard flap creation in about 6 seconds, according to Alcon. Dr. Krueger said that the impact of this laser on the biomechanical proper- ties of the cornea is considerably improved compared to other femtosec- ond lasers in the marketplace. For one, he is eager to use the system more because of its advanced suction mecha- nism that reduces IOP increases during LASIK. "It has two suctions instead of one," Dr. Krueger said. "The first one is able to give an adequate fixation on the eye. The second one is to applanate the cornea, and it sucks into the ring already fixated on the eye." The geometry of the ring is such that it has a special spacer (distance pieces), which deforms the sclera less than a standard suction ring with the IntraLase (Abbott Medical Optics, Santa Ana, Calif.), Dr. Krueger said. The result is that IOP doesn't have to rise as high with the FS200, improving patient safe- ty. "The IOP rise with the FS200, in my opinion, is lower compared to the IntraLase," Dr. Krueger said. "Surgeons would like to avoid excessive IOP rise. We don't want to have too much stress on the eye. Patients can have glauco- ma, in which case you can do LASIK but you don't want to have too much stress." Consistent suction is applied via automated vacuum control of the patient interface, while ocular distor- tion is minimized, according to Alcon. Bubbles created by the femtosec- ond pulses are released in a less con- cerning manner with the FS200 laser. With the IntraLase, Dr. Krueger said, laser pulses can yield bubbles that become sequestered in the cornea. Instead of being released, the bubbles can form an opaque bubble layer (OBL), he said. With the FS200, there is a ventila- tion path that allows the bubbles to escape more efficiently. This is designed to minimize the formation of OBL by • Foco*: Circulated to 8,000 Brazilian ophthalmologists •*: Posted PDF on the Latin American Society of Cataract & Refractive Surgeons website • EyeWorld rePlay, an interactive web-based content capture system on the globally accessible site Ronald Krueger, M.D. • Podcast, e-book, PDF, and video on-demand on the globally accessible site "The FS200 is manipulation getting things lined up with the interface, affords less IOP rise, yields better flap predictability because of the beam control check, and results in less OBL " faster, has two suction pumps for less *Through a joint marketing alliance

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