ASCRSMedia Media Kit

Media Kit 2013

ASCRSMedia offers print and online advertising opportunities for ASCRS, ASOA, and EyeWorld, as well as a variety of marketing and advertising opportunities during the annual ASCRS Symposium and Congress, APACRS, and other global meetings.

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Page 5 of 75

2013 Administrative Eyecare Editorial Calendar Contents include • Advice for New Administrators • Business Operations • Current Tactics, Future Trends • Case Study • COE Behind the Scenes* • Human Resources • Health Information Technology • Topics in Advanced Administration • Washington Watch: Legislative/Regulatory Affairs • Book Reviews • Peer-to-Peer* • Legal Issues • Coding/Insurance/Medicare • Marketing • Technicians • Focus on a Practice • Ophthalmic News and Information • Asked and Answered: Questions from ASOA Eyemail *New Column Winter issue Cover Feature: Best Practices for Electronic Medical Record Systems • Addressing Intergenerational Challenges in the Workplace • Technology Staff: Hire or Outsource? • Customer Engagement Strategies • Getting the Most from Your Employees • Coding Modifier 25 Meeting distribution: ASCRS•ASOA Winter Update Mail date: January 2013 Space closing: November 12, 2012 Materials due: December 3, 2012 Spring issue Cover Feature: Disaster Recovery Plans—How Does Your IT Contingency Plan Measure Up? • Transitioning to ICD-10 • How to Study for the COE Exam • Dealing with Cuts in Medicare Reimbursement • Models for Running Effective Meetings Meeting distribution: ASCRS•ASOA Annual Meeting Mail date: April 2013 Space closing: January 11, 2013 Materials due: February 4, 2013 Summer issue Cover Feature: The Growing Popularity and Relevance of the Shared Services Delivery Model • Supporting the Employment Pool During Radical Change • Pediatric Chart Documentation • Developing Your Personal Coaching Style • Ophthalmology As an Encore Career: What You Should Know Meeting distribution: ASOA/Alcon Ophthalmic Symposium Mail date: July 2013 Space closing: May 15, 2013 Materials due: June 17, 2013 Fall issue Cover Feature: Incorporating Cultures During a Merger • Interpreting Financial Benchmarks • When (and When Not to) Outsource Billing Services • Tips for Working Smarter • How Did You Increase Revenue or Trim Expenses This Year? Meeting distribution: AAO Annual Meeting Mail date: October 2013 Space closing: August 9, 2013 Materials due: September 6, 2013

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