ASCRSMedia Media Kit

Media Kit 2013

ASCRSMedia offers print and online advertising opportunities for ASCRS, ASOA, and EyeWorld, as well as a variety of marketing and advertising opportunities during the annual ASCRS Symposium and Congress, APACRS, and other global meetings.

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Page 69 of 75

EyeWorldAsia-PacificEnduring Content Services Extending the reach EyeWorld Asia-Pacific offers multiple methods of reaching the ophthalmic surgeon with enduring contents. As the official news magazine of APACRS, COS, and KSCRS, all EyeWorld Asia-Pacific enduring materials are ensured immediate recognition and credibility among the ophthalmic community. Supplements Distribution channels and media Recognizing that physicians today obtain their information through a variety of sources and media, EyeWorld Asia-Pacific has the ability to produce: • Print supplements • Digital supplements • Video on-demand • Audio and video podcasts • Web-based programming These projects are designed to provide ophthalmologists with content that either introduces or reinforces new information on therapies, procedures, or products. EyeWorld Asia-Pacific can create economies of scale to enable an interested industry partner to produce materials using one or more of these media options simultaneously. Content development EyeWorld Asia-Pacific can produce enduring content from a wide variety of sources including: • Coverage of Asia-Pacific ophthalmic meetings • EyeWorld Asia-Pacific Corporate Event programming • Physician roundtables (live or virtual) • One-on-one interviews conducted by EyeWorld Asia-Pacific editorial staff with a pre-selected faculty • Coverage of independent, corporate-sponsored events • Webinars Marketing EyeWorld provides full marketing to promote the release of enduring contents through the use of: • Print advertising • E-blast • Banner ads in EyeWorld Week, the weekly electronic newsletter • Banner ads on and • The latest technology permitting interactivity between mobile devices and print materials Distribution EyeWorld assures reach of enduring materials to physicians through a variety of outlets including: • EyeWorld Asia-Pacific magazine: Print supplements appearing in EyeWorld magazine are assured the broadest circulation of any ophthalmic print publication in the region • EyeWorld Today Asia-Pacific: With proper advance planning, a supplement may appear in EyeWorld Today Asia-Pacific, the official meeting daily of the 2013 APACRS annual meeting and other Asia-Pacific ophthalmic meetings • EyeWorld rePlay: Audio, video, and slides from a live event may be captured and posted on EyeWorld rePlay, EyeWorld's web-based video library • All EyeWorld Asia-Pacific print supplements are also posted and on Supplements are also made available as downloadable PDFs on the site. • Global distribution: Through its own publication network as well as alliances with global publications, EyeWorld enduring content can be leveraged through economies of scale to reach more than 70,000 ophthalmologists worldwide. See below for more information Global reach EyeWorld recognizes the globalization of developments in anterior segment surgery. Through an alignment with

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